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INTERVIEW: Yun Qu about VIDEMUS OMNIA RTW AW21 collection

This news story originally appeared at 24Fashion TV Feed on 17 June 2021


Original Article

Videmus Omnia is an artisan fashion brand based in New York City. Founded in 2016 by Chinese fashion designer Yun Qu.

Music and fashion have been closely intertwined for most of the 20th and 21st centuries. The grunge stylings of the 1990s are forever synonymous with the music of Nirvana whilst the flapper dresses of 1920s New York evoke a vibrant vision of a live Jazz band. These powerful connections between clothing and music form the basis for the designs of Videmus Omnia (We see everything) by designer Yun Qu. This is especially true of her latest AW2021 collection The Wanderer.

The New York based brand focuses on creating innovative, unconventional fashion while taking cues from modern art and music pioneers. The brand aims to design timeless wearable art garments with deconstructed silhouettes, infused with luxurious and intricate textiles.

Videmus Omnia is originated from Latin. It means We See Everything.

The brand breaks with traditional garment construction exploring new ways to dress people. As the designer, Yun tried to break the stereotypical method of developing a collection. Different from other young designers brand, the designer doesn’t follow a commercial or classic route. She designs for the women who genuinely want to dress unique and artistic, but also care about the quality and tailoring of the garments.

INTERVIEW WITH YUN QU, FOUNDER OF VIDEMUS OMNIA

When did you first realize you wanted to launch VIDEMUS OMNIA?

I realized that I wanted to start my own brand when I was studying fashion design in Milan. When I was studying in Italy, I usually walked around the city and saw a few independent fashion shops. The experience gave me an idea that I wanted to start my brand one day. After I moved back to New York, I worked for a brand briefly and I made the decision to start my own brand a few month after I graduated from FIT.

If you could go back and tell yourself one thing before beginning your career what would it be?

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