Beautyque NYC unveiled its consumer survey results assessing Beauty Consumer Trends: Has the Pandemic Changed Beauty Routines?. One of the largest results stemming from the survey is that nearly 75% of respondents indicated they have changed their beauty routines since the pandemic started.
For most of us, many aspects of our lives have changed since the start of the COVID-19 pandemic as of March 2020. As a result, we’ve had to adapt our routines, habits, and lifestyles to fit the new normal, Beautyque NYC Founder & Owner Sonia Khemiri explains. Interested in seeing how consumers’ beauty habits have changed nowadays, Beautyque NYC developed a survey for consumers. We wanted to know, are they wearing more or less makeup than before? Do they purchase skincare more or less often? What are they looking for in the brands they support?
Before the Pandemic
Before the pandemic, respondents said they bought their beauty products in retailers such as Sephora/Ulta and Drug Stores (71.3%), from Amazon (43.9%), or directly from the brands website (45.2%). Among the various Beauty categories, skincare, body care, hair care, and makeup were all used daily. Nail care and fragrances were often used. Lastly, tools & devices were reported to be sometimes used. They often purchased skincare, haircare, body care, and makeup, and sometimes bought fragrances, tools & devices, and nail care products.
During the Pandemic
Nearly 40 percent of the respondents indicated that their beauty routines have definitely changed as a result of the pandemic, while 36.8% answered that their routine has only somewhat changed, and 17.3% answered that their beauty routine has not changed.
Their place of preference for making the purchase is Amazon, Sephora/Ulta, and directly on the brands website. Skincare and body care products are used daily, hair care is used often, and nail care, fragrance, tools, and devices are all used sometimes. Most of the products are purchased sometimes; however, none of them are purchased daily.