Its been 10 years since fashion designer Gary James McQueen debuted his first collection Life, Death and Rebirth. Gaining his inspiration and dedicating the collection to his late uncle, McQueen amazed audiences with the artistry and storytelling that was visible through his scarves.
Modernist Fantasy Birds - LIFE - this story is a celebration of life
Our very own Editor-in-Chief Galina Antonova had the chance to sit down with Gary during London Fashion Week for a little tete-a-tete!
24FASHION.TV: It has been a very busy season for you. Tell us about the latest pieces that you showed at London Fashion Week?
Gary James McQueen: I try to create a gallery experience with each collection combining both art and fashion pieces.
For me the foundation of everything I do is based on story telling. Everything starts with the final vision of the fictional character or world Im trying to create and then this is reverse engineered and separated into art pieces, accessories and garments. Its so much more than just creating things to wear; its about giving authenticity to my creations.
I had a number of Lenticular artworks and photo shoots on display (the final shots became part of the art, for me it's about creating new ideas through design and styling). The Bodysuits from my most recent Solstice collection were on display as well as my new Kimono Gown which will form my next collection.
Bodysuits by James Gary McQueen from Solstice collection
You have recently started working with Italian manufacturer Ratti. Can you tell us a little about what you are hoping to develop?
I met representatives from Ratti over a year ago and have been building our relationship ever since. They have been so supportive allowing me to develop designs and get these into the production without worrying about minimums. Going forward we are looking at new constructions and styles of scarves, and I am also introducing a new silk/cotton Bandana soon as part of a high-end street range.